Don’t we just love fights? Especially when companies start trolling each other and all you can do is grab a bucket of popcorn with some drinks to enjoy the tussle. About a while back we reported that Samsung was trolling apple in the traditional Samsung fashion on it’s latest Note 8 ad. Well, Motorola isn’t at the very end of the game here. You see, the Lenovo owned company has never shied away from mocking Apple or any other brand for that matter in its promotional activities. That is exactly what it has done here. I’m still laughing hilariously at Lenovo’s idea for this ad. Hats off to its marketing team right there.
Here is the original ad
And here is Motorola’s response
The ad starts with the same people, at the exact time and place where Samsung’s left off. Titled ‘up-upgrade’ the wife has now upgraded to the new Moto Z2 play with a moto mod that has a projector. It directly touts that the wife has now upgraded to a Motorola phone from a Samsung one. The choice of music blends effortlessly with the ad. With ‘The Best You’ve Had’ playing in the background the lyrics do most of the talking. Note 8 was an upgrade to the iPhone and now Lenovo thinks that their newest offering is an update to the Note 8 and hence Up-Upgrade.
While I don’t think the ad is going to drive Lenovo’s sales numbers all the way up, the concept of moto mods never really caught up with the masses. Well, not at least in a way Lenovo hoped it would. If you don’t know Lenovo introduced the concept of ‘Moto Mods’ which is a sort of modification over what your phone already has to offer. It had to be bought separately for the supported phone. The idea of a moto mod sounds cool but there’s a reason it didn’t fare well. The price point for some mods was way high and some mods that were available didn’t really add much to the functionality of the phone.
The Hasselblad True Zoom Mod is priced at $300 and many people didn’t find that worthy enough to make the upgrade. In fact, in many cases, the phone’s primary camera took better pictures than the mod. See where we are going with these? You really had to be a power user, one that sucks the most out of its purchase to buy the moto insta-share projector or the moto 360 camera mod that retail at around $300 as well.
If we are strictly talking in terms of an upgrade than the mid-range Moto Z2 play is obviously no competition for Samsung’s Note 8. The latter is more than double the price of the Moto and no mod can replace the gorgeous display and the wonderful camera on the Note 8. At least from what mods Motorola has to offer for now.
What do you think about Lenovo’s move? Do you use a moto mod? Tell us in the comments below.