I’d like to start off by giving you a piece of news. LG has finally decided to bring the V30+ to India at a price of 45,000. And at this price I think the V30 and the 5T are probably the two smartphones that offer the best value for money in the Indian market right now. But even though the V30 is a great smartphone, I’m pretty sure it is not going to sell well in the Indian market. Why you ask? Well that is exactly what we’ll be discussing in today’s article.
What took you so long?
This has been a trend with LG for quite a while now. They announce these great smartphones but end up launching them months after their announcement. The V30 for example was announced way back in September and it was launched in the Indian market only this week. Reviewers from our regions(at least the smaller ones) probably won’t cover your device, because by the time the phone is made available all the hype for the product has already died down or other journalists have already posted their stuff because they were able to get their hands on the device first. This might just be the reason why many YouTubers have not put out videos on the V30. This kind of marketing just doesn’t cut it anymore. This could very well be one of the reasons why LG has posted losses in its smartphone business for the 10th consecutive quarter.
The V30 is probably every tech enthusiast’s go to phone, on paper at least. The phone comes with a 6 inch Quad HD+ bezel-less display, SD 835 and 4 gigs of RAM, a great dual camera system AND the headphone jack has a Hi-Fi Quad DAC.
2. Pricing issues
Well this has been another trend with LG. The loyal fans of the brand buy their phones as soon as they launch them in the country, only to find the prices dropped drastically a month after launch. The LG G6 which launched at the price of 52k was available for less than 40k a couple of months after launch. This is probably the worst way of treating your loyal fanbase. This is an area in which I think OnePlus does a really good job (barring the launch of 5T ). They listen to what the fans want and deliver on those promises.
I’m hoping that this issue is addressed with the launch of the V30. I’ve been waiting for the phone for quite some time now and it seems like a worthy upgrade over my three year old OnePlus One(Edit : The V30 was not announced at the time of writing, but by pricing the V30+ at 45k I think LG has finally addressed this issue. I’ll wait for a month before making my purchase, just to be sure). But I’m pretty sure most people would recommend going for the OnePlus 5T and to be honest I don’t really blame them.
Until these issues are fixed LG phones will always be considered ‘underrated’ and with the appointment of a new CEO in the mobile division I hope that we see a much needed change in the way LG runs its smartphone business. It just hurts watching a company making great products fail because of BS marketing.