#1 Pepsi Lemon-Lime Soda: A Revolutionary Twist on a Classic Flavor

Introduction of Pepsi Lemon-Lime Soda: Starry

PepsiCo has announced the launch of a new lemon lime soda called Starry, which will replace its former lemon lime product, Sierra Mist. This new beverage is being marketed as “Pepsi Lemon-Lime Soda” toward Gen Z with the online-inspired tagline, “Starry hits different.” The new product is PepsiCo’s latest attempt to wrestle market share away from its dominant rival, sprite, which is owned by Coca-Cola.

Sierra Mist’s Struggle in the Market

According to Beverage Digest, “At retail, Sierra Mist is all but out of the market with less than a 0.1 dollar share of carbonated soft drinks. Meanwhile, sprite held a 6.9 dollar share of CSDs after growing +17% during the first half of [2022].” Sierra Mist has been mired in identity crisis for the past 24 years, with confused branding that has rendered the soda largely unsuccessful.

PepsiCo’s Previous Attempts in the Lemon-Lime Space

PepsiCo has a history of trying different brands in the lemon lime space, such as Teem, Slice, Storm, and Sierra Mist, but none have proven to have real staying power. It will be interesting to see how Starry fares in competition with industry leader sprite, especially among its target demographic of Gen Z consumers. According to a 2018 report on Gen Z spending habits, Gen Zers are consuming less sugar-laden soft drinks. However, this demographic may be interested in the low- and no-sugar offerings soda firms are introducing. Will Starry be the lemon lime soda that finally sticks for PepsiCo? Only time will tell.

PepsiCo has been trying to find a lemon-lime soda that can compete with Sprite for decades, but so far, none of their previous attempts have been successful. However, the company is optimistic that Starry will be the answer. In a press release, PepisCo’s Chief Marketing Officer for North American Beverages, Greg Lyons, said, “With one product dominating the category, consumers deserve another option. STARRY is bright, optimistic, and rooted in culture and fun.”

One of the key differences between Starry and its predecessors is its marketing strategy. PepsiCo is focusing on a younger demographic with its online-inspired tagline, “Starry hits different.” The company hopes that by targeting Gen Z, they will be able to appeal to a more health-conscious consumer, who may be interested in the low- and no-sugar offerings soda firms are introducing.

Gen Z’s Changing Consumer Preferences

PepsiCo’s focus on a younger demographic is a smart move, as Gen Z is the largest generation in the US, with an estimated population of 72 million. Additionally, Gen Z is expected to make up 40% of all consumers by 2020. PepsiCo is aware of the changing consumer preferences and is trying to adapt to it by introducing Starry with sugar-free options.

Starry’s Potential Competition with Sprite

However, it remains to be seen if Starry will be able to take on sprite, which has been the market leader for decades. Sprite has a strong brand image and a loyal customer base, which will be difficult to break into. Additionally, sprite has a strong online presence and a large social media following, which will be difficult for PepsiCo to compete with.

Conclusion: Will Starry be PepsiCo’s Successful Lemon-Lime Soda?

In conclusion, PepsiCo is optimistic that Starry will be the answer to its lemon-lime soda problem. By targeting a younger demographic and introducing sugar-free options, the company hopes to appeal to a more health-conscious consumer. However, it remains to be seen if Starry will be able to take on sprite, which has been the market leader for decades. Only time will tell if Starry will be the lemon-lime soda that finally sticks for PepsiCo.

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