#1 From ‘Old Town Road’ to ‘Renegade’: The Rise of Viral Songs on TikTok and How They’re Shaping Popular Culture
Introduction: The Phenomenon of Viral Songs on TikTok
Viral Songs on TikTok have become a cultural phenomenon, with many songs gaining immense popularity and reaching the top of music charts solely due to their popularity on the platform. Some of the most famous viral songs on TikTok include “Drivers License” by Olivia Rodrigo, “Good 4 U” by Olivia Rodrigo, “Stupid” by Ashnikko, and “Say So” by Doja Cat. These songs have become synonymous with TikTok, with users creating dances, challenges, and memes around them.
What Makes a Song Go Viral on TikTok?
The power of these viral songs on TikTok is not limited to the platform, as they often find their way onto other social media platforms, television shows, and even radio stations. The success of these songs on TikTok highlights the platform’s ability to shape popular culture and catapult relatively unknown artists to worldwide fame.
So, what exactly is a viral song on TikTok? In essence, it is a song that becomes incredibly popular on the platform, with users creating videos featuring the song and sharing them with their followers. The song might be new or old, and it might be by a well-known artist or a relatively unknown one. What matters is that it captures the attention of TikTok users, who then start creating their own videos featuring the song. As more and more users create content featuring the song, it spreads across the platform, and the song becomes a viral sensation.
There are many factors that contribute to the success of a viral song on TikTok. One of the most important is the way that the platform’s algorithm works. TikTok’s algorithm is designed to show users content that it thinks they will enjoy, based on their previous behavior on the platform. This means that if a user watches and engages with a video featuring a particular song, TikTok is likely to show them more videos featuring that same song. As more and more users engage with the song, it can quickly become popular across the platform.
Another factor that contributes to the success of viral songs on TikTok is the way that the platform allows users to easily create their own content featuring the song. TikTok’s editing tools make it easy for users to create videos featuring music, and the platform’s duet feature allows users to create videos featuring themselves and other users. This means that once a song starts to go viral on TikTok, it is easy for other users to create their own content featuring the song, which helps to spread it even further.
Perhaps one of the most interesting aspects of viral songs on TikTok is the way that they can bring attention to relatively unknown artists. For example, the song “Old Town Road” by Lil Nas X became a viral sensation on TikTok before it was even released as a single. The song was originally uploaded to TikTok by Lil Nas X himself, and users quickly started creating videos featuring the song.
As the song gained popularity on the platform, it started to spread to other social media platforms and eventually became a mainstream hit. The success of “Old Town Road” is a testament to the power of TikTok in breaking new artists and bringing attention to underrepresented voices in the music industry.
Of course, not all viral songs on TikTok lead to mainstream success. Some songs become popular on the platform but fail to gain traction outside of TikTok. Others become one-hit wonders, with the artist never again achieving the same level of success. Still, others become enduring hits, with the song continuing to be popular long after its initial viral success.
One example of a song that became a viral sensation on TikTok but failed to achieve mainstream success is “Savage Love” by Jawsh 685 and Jason Derulo. The song was originally a remix of Jawsh 685’s instrumental track “Laxed (Siren Beat),” which had gone viral on TikTok earlier in the year.
Derulo added lyrics and vocals to the remix, and the resulting song became a viral sensation on TikTok. However, the song failed to gain much traction outside of the platform, and it did not chart particularly high in most countries.
Another example of a song that became a viral sensation on TikTok but did not lead to mainstream success is “Say So” by Doja Cat. The song was initially released in 2019 but gained popularity on TikTok in early 2020, with users creating dance videos featuring the song. The song went on to become a top 10 hit in the US and other countries, but Doja Cat has not yet achieved the same level of success with subsequent releases.
On the other hand, some songs that become viral on TikTok do go on to achieve lasting success. One example is “Drivers License” by Olivia Rodrigo, which became a viral sensation on TikTok in early 2021. The song, which was Rodrigo’s debut single, quickly climbed to the top of the charts and became a global hit. The success of “Drivers License” is a testament to the power of TikTok in shaping the music industry, as the platform played a significant role in bringing attention to the song.
Conclusion: The Future of Viral Songs on TikTok
In conclusion, viral songs on TikTok have become a cultural phenomenon in recent years. These songs can spread like wildfire across the platform, turning relatively unknown artists into overnight sensations and bringing attention to underrepresented voices in the music industry.
While not all viral songs on TikTok lead to mainstream success, many have gone on to become enduring hits, with the song continuing to be popular long after its initial viral success. As TikTok continues to grow in popularity, it is likely that we will see many more viral songs on TikTok emerge on the platform in the years to come.
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